it's not explosive growth like ronald reagan had in 1984, able to win 49 states, but it's been slowly growing. you have that and you have another thing that political scientists kind of found there seems to be an advantage the less time your party has been in the white house, the more -- so bush sr. in '92 that's 12 years of republican rule. people are itching for change at that point. four years coming in off what obama inherited is a different situation. >> you know, one thing i would say is that the presidential level and at the gubernatorial level and the senatorial level, people are paying a lot more attention. there's a lot more money involved, seeing the ads, following the debates. when you get further -- at that level i would say the campaigns do matter. romney coming out and making his comments about the 47%, that had an impact. >> huge. >> it had a huge impact. i would say the obama campaign has been very skilled in the way that they framed romney early and also in framing this election in general as not just about the economy, but about the future of the middle class. i wou